Asda isn't just obsessed with price, so we created a campaign that captures the essence of Asda's character using real colleagues. Oh, and we also brought back a bit of arse-slapping fun. We launched a 60 second spot celebrating 50 years of Asda, before introducing the rest of the wider Summer campaign.
We then won Music Week Sync Awards Most Shazamed TV Ad 2015, so if anyone asks, the song was totally our idea.
Directed by LUKE FRANKLIN.